Advocating the world’s oldest profession agriculture

Citation

Bista, Ishan. (2017). Advocating the world’s oldest profession agriculture. (Cooperative Education). Bangkok: Siam University.

Abstract

This internship is conducted at AGREA Agricultural Systems international, Inc, which is an enterprise working to help eradicate poverty for farming and fishing families based in Marinduque Philippines. One of the major objectives of the company is to help establish food security in the Philippines with its innovative models such as the model for the ‘one-island economy’. AGREA aims to reach its objectives by mobilizing communities, and other related parties to bring an ‘Ecology of Dignity’ (AGREA, n.d.).

However, working in the field of agriculture is difficult. It is often seen as a tedious work, and youths see lesser value in pursuing the profession. While the world population is ever increasing with an ageing agricultural workforce, food security seems a massive challenge. It has been predicted that by 2050, we would require twice the food to be produced, but how can this be possible if the agricultural workforce is ever ageing. This is why I chose to do internship at AGREA.

The challenges are massive and getting youths interested in agriculture would mean challenges such as food security can be tackled. But to get youths interested in agriculture, the field must be more appealing to them. In my internship, I helped formulated various communication strategies and marketing tactics to help make agriculture more appealing to the youth. The task was to make agriculture more elegant than it seemed in the past, and move its image from being a tedious and a so called ‘back-breaking’ job.

Keywords:  agriculture, food security, communities.

Advocating the World’s Oldest Profession Agriculture

Faculty of Business Administration, Siam University, Bangkok, Thailand

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