|Project Title:||Study on Jincheng International Logistics Distribution Service Effects Management|
|Author:||Mr. Li YuKun|
|Advisor:||Associate Professor Dr. Chao Qiu|
|Degree:||Master of Business Administration (International Program)|
|Major:||International Business Management|
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020
Li, YuKun. (2019). Study on Jincheng International Logistics Distribution Service Effects Management. (Independent study, Master of Business Administration). Bangkok: Siam University.
China’s information technology is continuously improving, and the advancement of information technology has led to the further development of network technology, making online shopping widely accessible. With the continuous development of international e-commerce, consumers’ experience of logistics distribution has not been good. The evaluation of this new distribution method is not high, and the assessment of logistics distribution is even lower. In the e-commerce market, the key to gaining market competitiveness is whether to attach importance to logistics and distribution links or increase customer satisfaction with the logistics and distribution links.
This article introduced international e-commerce and logistics distribution and revealed the internal connection between e-commerce and logistics distribution. This research systematically studied the distribution management services of Jincheng International Logistics, and constructed the theoretical basis of e-commerce and logistics distribution, including the relationship between the two; two typical models of logistics distribution; logistics distribution practices of e-commerce companies;
analyzed the status of e-commerce customer satisfaction; logistics distribution to customer satisfaction degree of impact; and customer satisfaction evaluation index. Through research on the theoretical basis, a research framework was constructed, and a hypothesis was proposed. After making assumptions, a questionnaire was designed according to the evaluation index system. The investigation objects were determined to be the customers of Jincheng International Logistics, and the questionnaire collection method and data analysis method was implemented. The questionnaires were used to collect the interviewees’ basic situation, the score of satisfaction index, and the satisfaction with logistics services. After the completion of the surveys, the questionnaire data was entered into SPSS 21.0 software to process the data. Descriptive statistical analysis, reliability test, and validity test, correlation analysis and regression analysis method were used to test the paper hypothesis through the eigenvalues of data statistics, and finally concluded that the theory holds. In the last chapter of the thesis, the previous section’s data was analyzed to draw relevant conclusions. At the same time, the research conclusion and the actual situation were contacted to show the current problems, and the corresponding e-commerce logistics distribution countermeasures were proposed. Also, in the end, this research presented the limitations in the research process and future research directions.
Keywords: E-commerce; customer satisfaction; distribution services; Jincheng International Logistics.
Study on Jincheng International Logistics Distribution Service Effects Management
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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