Coca-Cola’s Public Welfare Marketing: Solving the Problem of Mismatch between Public Welfare Activities and Public Cognition
Project Title: Coca-Cola’s Public Welfare Marketing: Solving the Problem of Mismatch between Public Welfare Activities and Public Cognition Author: Mr. Wei Junwen Advisor: Associate Professor Dr.Chiao-Ming Li Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Wei, Junwen. (2018). Coca-Cola’s Public Welfare Marketing: Solving