Inbound Tourism–A Case Study of Bangkok

Last modified: January 23, 2021
Estimated reading time: 1 min
Project Title: Inbound Tourism–A Case Study of Bangkok
Author: Mr. Rongwei Li
Advisor: Associate Professor Dr. Chiaoming Li
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020


Conference Proceedings
2nd National and International Academic Conference “Innovation and Management for Sustainability” 15-16 December 2020


Li, Rongwei. (2020). Inbound tourism: A case study of Bangkok. (Independent study, Master of Business Administration). Bangkok: Siam University.


Tourism has been one of the fastest growing industries for the global economy, but the development of tourism varies from region to region. The regional center of gravity of the world is shifting to the East, and tourist destinations represented by emerging countries are constantly increasing. Thailand is a representative of this and ranking among the most popular tourist destinations in the world.

 The development of tourism in Thailand attracts considerable attention. This paper focused Bangkok as an example to study inbound tourism. First, the research background showed the status at home and abroad are expounded, and the research theme of this paper is clarified. Second, based on the theoretical framework of competitive advantage theory and tourism location theory, this paper analyzed the current situation of Bangkok’s tourism development. Through analysis and development, there were some problems found in Bangkok’s tourism development, such as favoring short-term economic benefits, neglecting the synchronous development of urban traffic and tourism, and environmental protection. Finally, this study analyzed the problems existing in Bangkok’s tourism development, and suggests countermeasures to improve the level of inbound tourism development.

Keywords: Inbound tourism,  Tourism, Development proposals, Bangkok.

Inbound Tourism–A Case Study of Bangkok

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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