| Project Title: | Research on Online Marketing Strategy of Strawberry in Farm |
| Author: | Mr. Wu Tiefeng |
| Advisor: | Dr. Li Zhang |
| Degree: | Master of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2021 |
| Url: Published: |
JBER Journal of Buddhist Education and Research, Vol 9 No.2, May-August 2023 |
Citation
Wu, Tiefeng. (2021). Research on online marketing strategy of strawberry in farm. (Master Independent Study). Bangkok: Siam University.
Abstract
Internet technology continues to develop and gradually changes consumers’ consumption concept, online marketing of fresh agricultural products has attracted more and more attention. This study took a look at how self-produced farmers’ and agricultural products sold were specifically targeted, and strawberries were used as an example. The market segmentation, target market selection, and positioning of self-produced farmers’ and agricultural products sold were analyzed. The strawberries’ product positioning and brand positioning on the farm line were established. Based on the marketing development strategy and market positioning, farm grass mold’s online marketing combination strategy was formulated.
Keywords: Farms, Online marketing, Strawberry.
Research on Online Marketing Strategy of Strawberry in Farm
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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