Suiro teas: Packaging design and digital marketing

Last modified: November 18, 2021
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Project Title: Suiro teas: Packaging design and digital marketing
Author: Ms. Nirvana Shrestha
Advisor: Asst. Prof. Dr. Kanjana Mahattanatawee
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Shrestha, N. (2020).  Suiro teas: Packaging design and digital marketing. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Suiro teas: Packaging design and digital marketing”Incorporates details on the research done on various aspects required by the company to increase their social media presence and reach along with the process of improvising and selecting various packages for Suiro teas. “Suiro teas” is a certified organic tea company that attempts to infuse locally grown herbs in its blends. Currently, they have an assortment of teas named accurately after the benefits & purpose of the teas. Shrisha Pradhanaga had started the company to introduce hand blends in the market which is a newer concept. It is currently trying to leave a mark in the tea sector of Nepal.

The major objectives of cooperative internships: (1) To understand the research process required for Suiro teas to increase the company’s social media reach” (2) To understand the process of designing, improving, and selecting various packages for Suiro teas. Through this internship period, I attained a very good insight into how the company operates at all levels, especially the immense amount of research required in every aspect of the company. My main responsibilities were to assist in researching Social media reach, content generation, and designs for the company. Along, with other challenging tasks like making research reports, managing Facebook, using social sprout and Google calendars in order to manage content posting, updating Facebook on a regular basis, dealing with our packing suppliers, finding new hand designers, product/price listing, heading a product photo/video shoot and contributing ideas for bettering the brand’s image.

As the completion of my internship was nearing, I found that there were many obstacles in the way but were able to overcome them by providing valuable suggestions with the knowledge I’ve acquired during my bachelor’s. However, if the company can push brand-building activities, I believe that the company can get saturated in the market in a few years to come.

Keywords: Suiro teas, packaging design, digital marketing.


Suiro teas: Packaging design and digital marketing

Faculty of Business Administration, Siam University, Bangkok, Thailand

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