Consumer Demand in Digital Marketing and Sustainable Business Development

Last modified: May 12, 2021
Estimated reading time: 1 min
Project Title: Consumer Demand in Digital Marketing and Sustainable Business Development
Author: Mr. Liton Barua
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Marketing Management
Faculty: Graduate Schools
Academic year: 2020
Url:

Published:

Conference
Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020

Citation

Barua, Liton. (2020). Consumer demand in digital marketing and sustainable business development. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The research aimed to analyze the factors related to consumer demand and digital marketing, and to draw the research results that modern internet marketing strategies that use digital marketing with consumer demand could help companies promote sustainable business development. This article used literary research methods. Based on the research of consumer demand, it was found that the development of modern Internet technology has made consumers’ shopping and consumer demand diversified, personalized and multi-layered. Consumer psychology has created consumers with higher expectations for shopping. The emergence of digital marketing was to meet the changing shopping needs of consumers. Green marketing, low consumption and high efficiency not only enhanced the consumers’ shopping experience, but also met the future sustainable business development of enterprises. So digital marketing strategies formulated through consumer demand were effective for promoting sustainable business development of enterprises. Understanding consumer demand could provide guidance and recommendations for sustainable business development of enterprises.

Keyword: Digital Marketing, Consumer Demand, Sustainable Business Development.


Consumer demand in digital marketing and sustainable business development

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

Related:

Tags:
Was this article helpful? บทความนี้เป็นประโยชน์หรือไม่?
ไม่ / Dislike 0
Views: 470
Previous: Research on The Development Strategy of Daimler Group’s Car Rental Business in China
Next: Are Career Commitment, Career and Job Satisfaction the Problems Nigeria Bank Employees Face?