Linkage between Communication and Marketing in Food Company in Nepal

Last modified: November 18, 2021
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Project Title: Linkage between Communication and Marketing in Food Company in Nepal
Author: Mr. Rahul Shrestha
Advisor: Asst. Prof. Maruj Limpawattana, Ph.D.
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020


Shrestha, R. (2020). Linkage between communication and marketing in food company in Nepal. (Cooperative Education). Bangkok: Siam University.


This cooperative education report entitled “Linkage between Communication and Marketing in Food Company in Nepal” has the goals to study how marketing and communications are done in the food industry. Objectives of the study include: (1) to describe roles and activities in the marketing department, (2) to describe how branding is important in a food company and (3) to describe what type of marketing strategies are done in the food industry. With the company, I was assigned to work as a marketing intern, in the department of marketing with main responsibilities including research about the consumer demands, receiving feedback from customers about the products, I was able to learn about customers behavior using strategic planning methods on the products and brand name research about the competitors’ products. It was found that comparing the products of the competitors with our product and finding out the position of the product in the market and all the responsibilities above mentioned correspond with the objective of my report. In a market like Nepal where most of the people are pulled towards international brands with the perception of having them of good quality rather than the local brands where their perception is not good, branding is very important. The brand communicates its goals, qualities, utilities to the consumers through branding which establishes good perception towards the brand by the consumers.

Upon the completion of the internship, it was found that the problem was resolved by the means of understanding the marketing strategies used by the company. In this matter, I was able to learn more about how the food company succeeds in managing its customer’s demands by providing good services and fulfilling their requirements according to their needs, which are very important for future career development and profession.

Keywords: food industry, marketing, products.

Linkage between Communication and Marketing in Food Company in Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand


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