A Study of a Business Continuity Role During a Pandemic for the Retail Industry

Last modified: May 8, 2022
Estimated reading time: 2 min
Project Title: A Study of a Business Continuity Role During a Pandemic for the Retail Industry
Author: Mr. Mostafa Khalifa
Advisor: Dr. Tanakom Limsarun
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2021


Conference Proceedings
2nd National and International Academic Conference “Innovation and Management for Sustainability” 15-16 December 2020


Khalifa, Mostafa. (2021). A study of a business continuity role during a pandemic for the retail industry. (Master’s independent study). Bangkok: Master of Business Administration Siam University.


Pandemics have a massive impact on business operations, which causes an increase in employee absences, particularly during infection peak waves. The retail industry is struggling worldwide; they are either closed by government orders or closed by the company to protect workers and the public. The consequences of the 2020 pandemic are likely to be dramatic and long-lasting. Retailers are not managing this particular challenge to have potential local suppliers sustained long term supply as a contingency plan. A business without a BCP puts the assets, people, and stakeholders at risk. This documentary research illustrates and summarizes the impact of pandemics and survival underlined in the business world, particularly in the retail industry. The findings point out a business continuity plan since it forces managers to evaluate their businesses’ weaknesses and threats from a fair prospect. The process of creating a continuity business plan can raise concerns about employee development and intellectual assets security. Creating and advancing the BCP for the retail business will ensure that the resources and data to deal with disruptions and failures or disasters.

Keywords: Pandemic, Business continuity Plan, Retail Industry.

A Study of a Business Continuity Role During a Pandemic for the Retail Industry

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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