Client and Media Handling at MARS Advertising and Research

Last modified: November 18, 2021
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Project Title: Client and Media Handling at MARS Advertising and Research
Author: Mr. Suraj Goenka
Advisor: Mr. Kavin Katanyutaveetip
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Goenka, S. (2020). Client and media handling at MARS advertising and research. (Cooperative Education). Bangkok: Siam University.


Abstract

The Cooperative Report entitled “Client and Media Handling at MARS advertising and Research” incorporates details on the Media department and client handling for MARS Advertising and Research. MARS Advertising and Research is a full-fledged advertising company that does all sorts of Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) marketing activities. The objectives of this report include 1. To understand how an advertising agency in Nepal functions 2. To understand what role does the media department play in handling clients of MARS advertising and research. As a marketing agency, the main purpose of the company is to make the brand presence of its client felt in the market.

The student was assigned to work with the company for 14 weeks as an intern in the Media Department. Upon the completion of the 14-week long internship, it was found that the experience was facilitated by the means of practical learning and theories concerning Integrated Marketing Communication, Brand Management, and Advertising and Sales Promotion. Under this pattern, the learning includes the importance of brand management, the impact of marketing communications, advertising path and gateways, and customer relationship management. These are very important for future career development and path to a great profession. Public relations has played a crucial role in the 14-week long internship.


Client and Media Handling at MARS Advertising and Research

Faculty of Business Administration, Siam University, Bangkok, Thailand

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