| Project Title: | What Make Your Customers Satisfy? A Case Study of Online Shopping |
| Author: | Miss Yuchan Lu |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2020 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020 |
Citation
Yuchan, Lu. (2020). What Make Your Customers Satisfy? A Case Study of Online Shopping. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
In recent years, the rapid development of E-commerce much inspired the craze of online shopping, and it makes more and more customers choose online methods for consumption. The rapid development of consumer shopping satisfaction should be the main focus of online retailers, and it is essential to further research to meet the needs of consumers. The article uses the way of literary analysis. The purpose of the study was to improve consumer shopping satisfaction while making recommendations for marketing activities. This study selected three main factors that affect customer satisfaction: service quality, information quality, and network security, and analyzes the relationship between each element. The results showed that network security quality is an essential factor affecting consumers’ shopping. Information quality and service quality are crucial factors affecting consumer satisfaction a focus on. So online merchants can improve customer satisfaction and loyalty through information quality and cybersecurity, which is the basis for trust-building.
Keywords: Customers Satisfaction, Infonnation Quality, Online Shopping.
What Make Your Customers Satisfy? A Case Study of Online Shopping
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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