Managing a proprietorship firm

Last modified: June 29, 2021
Estimated reading time: 1 min
Project Title: Managing a proprietorship firm
Author: Mr. Aswin Maharjan
Advisor: Asst. Prof. Maruj Limpawattana Ph.D.
Degree: Business Administration in International Business (B.B.A.)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Maharjan, Aswin. (2018). Managing a proprietorship firm. (Cooperative Education). Bangkok: Business Administration, Siam University.


Abstract

This cooperative report entitled ‘Managing a proprietorship firm’ has the goals to examine the use of concepts of marketing and managing for Branding and Brand Identity of a local firm in Kathmandu. Objectives of the study include; (1) to understand how the quality and efficiency of the products helps in marketing and branding of a product, (2) to understand the comprehensive use of branding to give brands their desired visibility and presence in the market.

With the company I was assigned to work initially as marketing and branding assistant but later I was also involved in some of the logistics management as well as in the financial department of the industry

Upon the completion of the internship, I found that the problems of the firm were resolved by means of (1) understanding the needs of the customer, (2) efficient working, (3) Maintaining the working environment of a firm.

Keywords: marketing, branding, working environment.


Managing a proprietorship firm  

Faculty of Business Administration, Siam University, Bangkok, Thailand

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