Reverse globalization: Influence of the Asian lifestyle in France

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Project Title: Reverse globalization: Influence of the Asian lifestyle in France
Author: Miss Meghann Teboul
Advisor: Assoc. Prof. Dr.Om Huvanand
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020
International Conference on Economics, Business And Interdisciplinary Studies (ICEBIS 2019) 5 October 2019 


Teboul, Meghann. (2020). Reverse globalization: Influence of the Asian lifestyle in France. (Independent study, Master of Business Administration). Bangkok: Siam University.


The 21st century is highlighted by the influence of Asian countries in the world. Asia has been a continent colonized for several years by different Western countries. Today, a new style of colonization by influence is emerging between Asia and Europe. When talking about the influence of one country/continent on another country/continent, politics and the economy are often the first factors to come to the fore. But there is also this influence, more discreet and less obvious, which is the influence of lifestyle. Gradually, the lifestyle of Southeast Asian countries, Japan, South Korea, Singapore and China has become established in Europe, and especially in France. This other factor is not yet considered to be a real factor of influence, which is why there is still very little information on this subject today. However, the influence of lifestyle has, unconsciously, an influence on the economy and politics.

It raises the question of how the Asian countries influence Europe, and what impacts does this have?

Following numerous articles, interviews, discussions or by merely walking down the street and looking around, we can see that the French are unconsciously influenced by clothing style, architecture, decoration and food for the past ten years or so. With almost 67 million people, including 2,190,327 in Paris alone, France is a promising new market for Asia. To understand what the influence is, what impact it has and what opportunities are to be seized, it is necessary to demonstrate that ASEAN Plus Three and China has an influence

Understanding this influence would help us understand the emergence of Asia around the world and how to attract an advantage for our country and population.

Keywords: globalization, Asian lifestyle, France, Influence.

Reverse globalization: Influence of the Asian lifestyle in France

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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