A study of service quality and the customers’ satisfaction of local markets in Yangon

Last modified: December 19, 2019
Estimated reading time: 1 min
Project Title: A study of service quality and the customers’ satisfaction of local markets in Yangon
Author: Mr. Aung Than Win
Advisor: Assoc. Prof. Dr.Om Huvanand
Degree: Master in Business Administration (International Program)
Major: Marketing Management
Faculty: Graduate Schools
Academic year: 2019

Citation

Win, Aung Than. (2019). A study of service quality and the customers’ satisfaction of local markets in Yangon. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

This study developed the interrelationships between service quality and customer satisfaction of local markets in Yangon. Customer satisfaction was defined as the behavior of customers in the quality of local markets which had been referred to a consequence of all the experiences with service to customers at it. The research was customers’ satisfaction as service quality for markets to develop markets.

The research was customers’ satisfaction of local markets especially competitive advantage with modern markets to be enable them increase the customers’ satisfaction and customers’ retention. This paper identifies that Quality of service was critical factors for success of any business in local markets, Yangon and the key to achieve sustainable advantage lies in delivering high quality service that results in satisfied customers.

Keywords:  Service Quality, Customers’ Satisfaction, Customer happiness, Location Markets, Yangon.


A study of service quality and the customers’ satisfaction of local markets in Yangon

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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