Brand Management and Sustainable Development in the Electronic Vehicle Industry

Last modified: May 10, 2022
Estimated reading time: 2 min
Project Title: Brand Management and Sustainable Development in the Electronic Vehicle Industry
Author: Mr. Chen Zhiyu
Advisor: Dr. Tanakom Limsarun
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2021
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Conference
Conference Proceedings
National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021

Citation

Chen, Zhiyu. (2021). Brand management and sustainable development in the electronic vehicle industry. (Master’s independent study). Bangkok: Master of Business Administration Siam University.


Abstract

The advancement of the automobile industry has revolutionized people’s way of life and improved their standard of living. However, most modern automobiles still use petroleum as a power source. The demand for alternative energy vehicles has risen due to a shortage of energy resources and environmental pollution. With the continuous development of automobiles and battery technology, the electric vehicle industry is developing rapidly. The electric vehicle industry has become an essential industry in the world. The development of electric vehicles globally is a recognized necessity and gained the strong support of governments, resulting in a booming industry for automobile and battery manufacturers as a group.

Electric vehicles are slowly taking over the entire automotive market and will inevitably become mainstream shortly. Due to the energy saving features, people are now more inclined to use electric cars, creating a demand for this vast market. Since 2018, almost all traditional car companies have invested in producing, researching, and developing new energy vehicles, including the representative Mercedes Benz, Audi, and BMW. These factors allowed the market to grow and produce intense competition among old and new electric vehicle brands.

Keywords: brand management sustainable, automobile electric vehicle, alternative energy.


Brand Management and Sustainable Development in the Electronic Vehicle Industry

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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