Factors Affecting the Development of Ride-Hailing Platforms in Thailand

Last modified: December 2, 2020
Estimated reading time: 1 min
Project Title: Factors Affecting the Development of Ride-Hailing Platforms in Thailand
Author: Miss Wu XinYing
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020


Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020


Wu, XinYing. (2020). Factors affecting the development of Ride-Hailing Platforms in Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.


This paper focused on the factors that influenced the development of the online ride hailing platfonns such as,uber,grab,and Didi, and studies how ride-hailing platforms should be managed and developed. This article first analyzed the background and advantages of the rise of ride-hailing, the regulatory pressure faced by the government, consume review difficulties on the platform side, and how to improve customer satisfaction. It also analyzed a series of potential safety hazards that the review threshold of the ride-hailing platfonns were too low. Based on this, referring to foreign methods of monitoring car-hailing services, the Thai government can fonnulate laws and set the platform-side access system to regulate the market. The ride-hailing platfonns could address public concerns by strengthening the review system and improving safety. When faced with the needs of customer satisfaction, we can improve public satisfaction by establishing a perfect feedback mechanism and dedicated price promotions. This paper raised questions and provided reasonable suggestions from the above aspects. Therefore, the issues and suggestions affecting the development of ride-hailing platforms are of great significance to governments or enterprises.

Keywords: Government Regulation, Platform Management, Customer Satisfaction, Grab.

Factors Affecting the Development of Ride-Hailing Platforms in Thailand

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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