The Competition on Third-Party Online Payment in China: A Case Study of ALIPAY

Last modified: December 2, 2020
Estimated reading time: 2 min
Project Title: The Competition on Third-Party Online Payment in China: A Case Study of ALIPAY
Author: Miss Li XiaoMeng
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020
Url:

Published:

Conference
Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020

Citation

Li, XiaoMeng. (2020). The competition on third-party online payment in China: A case study of ALIPAY. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

In the information age, the development of the Internet has also promoted the development of the ecommerce industry, and various e-commerce platforms are constantly appearing. The convenience of online shopping has been recognized by the public and the rapid development of the e-commerce industry open the channels for settlement through the Internet. Traditional bank payments can no longer meet the development requirements of e-commerce, therefore, many third-party online payment platforms have emerged as the times require. Among many third-party payments, the most popular in China is Alipay, and they will continue to be a hot topic for a long time in the future development of the Internet. As a secure, fast and convenient online payment platform, third-party platforms have established credit guarantees and technical support functions between banks, buyers and sellers. It can not only meet the credit needs of users in online transactions, but also eliminate concerns about financial security during the transaction process.

The purpose of this article was to analyze the current status of third-party online payments at home and abroad by using ALIPAY as an example. This research summarizes the advantages and disadvantages of ALIPAY, studied the opportunities and challenges of ALIPAY, understand the problems that China’s thirdparty online payment development will face, and find the appropriate online payment market survival and development strategy in China.

Keywords: Third-party payment, Alipay, Online payment competition.


The Competition on Third-Party Online Payment in China: A Case Study of ALIPAY

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

Related:

Tags:
Was this article helpful? บทความนี้เป็นประโยชน์หรือไม่?
ไม่ / Dislike 0
Views: 425
Previous: Research on the Impact of Online Shopping Experience on Consumers’ Repeated Purchase Intention
Next: Factors Affecting the Development of Ride-Hailing Platforms in Thailand