| Project Title: | Consumer Demand in Digital Marketing and Sustainable Business Development |
| Author: | Mr. Liton Barua |
| Advisor: | Dr. Tanakorn Limsarun |
| Degree: | Master of Business Administration (International Program) |
| Major: | Marketing Management |
| Faculty: | Graduate Schools |
| Academic year: | 2020 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020 |
Citation
Barua, Liton. (2020). Consumer demand in digital marketing and sustainable business development. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
The research aimed to analyze the factors related to consumer demand and digital marketing, and to draw the research results that modern internet marketing strategies that use digital marketing with consumer demand could help companies promote sustainable business development. This article used literary research methods. Based on the research of consumer demand, it was found that the development of modern Internet technology has made consumers’ shopping and consumer demand diversified, personalized and multi-layered. Consumer psychology has created consumers with higher expectations for shopping. The emergence of digital marketing was to meet the changing shopping needs of consumers. Green marketing, low consumption and high efficiency not only enhanced the consumers’ shopping experience, but also met the future sustainable business development of enterprises. So digital marketing strategies formulated through consumer demand were effective for promoting sustainable business development of enterprises. Understanding consumer demand could provide guidance and recommendations for sustainable business development of enterprises.
Keyword: Digital Marketing, Consumer Demand, Sustainable Business Development.
Consumer demand in digital marketing and sustainable business development
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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